Advertising

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Creative Advertising, New Edition

“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”—AdweekUnraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color

List Price: $ 39.95
Price: $ 24.92

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

List Price: $ 19.95
Price: $ 12.14

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos.

List Price: $ 27.50
Price: $ 14.99

The clock that had no hands, and nineteen other essays about advertising

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

List Price: $ 20.75
Price: $ 13.09

Pick Me : Breaking Into Advertising and Staying There

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on.Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me?How do I build a killer portfolio?How do I get an interview with the elusive creative director?Should I accept an unpaid internship?How do I find the right partner?How do I beat creative block?How do I avoid burnout?Plus, fourteen industry superstars share their insights and explain how they broke into the business. You’ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the clichés this is advertising as it really is. If you’re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

List Price: $ 19.95
Price: $ 10.00

The Clock that Had no Hands And Nineteen Other Essays About Advertising

This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

List Price: $ 0.00
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M: Advertising

Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
•Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
•Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.
•Connect assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
•M: Advertising also includes unmatched teaching support. Instructor’s Supplements: Instructor’s Resource CD (IRCD): This CD-ROM allows instructors to easily create their own custom presentation using resources like the instructor’s manual, PowerPoint slides, and digital art from the text ISBN: 0077480929

Price: $ 54.72

Advertising: Concept and Copy, Second Edition

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white

List Price: $ 60.00
Price: $ 34.00

Advertising Promotion and Other Aspects of Integrated Marketing Communications

The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

List Price: $ 256.95
Price: $ 115.00

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